K-Shopping Store Launches on China and Southeast Asia E-Commerce Platforms

First Opening in the Home Shopping Industry

K Shopping is opening K Shopping stores on China Tmall Global and Shopee's Singapore platform.

[Asia Economy Reporter Lim Chunhan] On the 17th, K Shopping will open the 'K Shopping Store' on Tmall Global, the No.1 e-commerce platform in China, and Shopee, the No.1 platform in Southeast Asia, becoming the first domestic home shopping company to do so. Targeting overseas customers in their 20s and 30s, it will introduce over 230 K Shopping exclusive and private brand (PB) products, focusing on the beauty category.

Tmall Global is China's largest e-commerce platform with about 900 million customers. Shopee is an e-commerce platform operating in seven countries including Singapore, Taiwan, Malaysia, Vietnam, Indonesia, the Philippines, and Thailand. K Shopping plans to start with Singapore and gradually expand to other regions. K Shopping will collaborate with local governments and others to jointly plan regional brand products and discover excellent small and medium-sized brands that have not yet entered overseas markets, opening overseas sales channels for them.

Jung Kiho, CEO of KT Alpha, said, "We will expand business areas and products that can mutually cooperate with Alibaba Korea and Shopee Korea in the future, and enter various global shopping platforms such as Amazon, Shopify, Lazada, and Qoo10, establishing ourselves as Korea's representative premium health and beauty specialty shop."

This content was produced with the assistance of AI translation services.