CJ CheilJedang Launches Two New 'Gourmet Chicken' Products

[Asia Economy Reporter Seungjin Lee] CJ CheilJedang announced on the 17th that it has launched two types of ‘Gourmet Chicken’ at the level of dining-out specialty restaurants.

The two new products introduced this time are ‘Gourmet Chicken Garlic Bulgogi’ and ‘Gourmet Chicken Real Cheese.’ These are menu items that cannot be experienced in dining-out, maximizing the crispy texture and flavor of the chicken. Using CJ’s milling expertise, a golden ratio batter was developed and applied thinly, and with the ‘multi-heating’ method, the chicken is fried twice at high temperature so that the crispy texture remains even after being mixed with sauce. By cooking for just 11 minutes in an air fryer, you can easily enjoy a special chicken menu at home anytime.

‘Gourmet Chicken Garlic Bulgogi’ features a sweet and savory special soy sauce and garlic flakes, characterized by garlic flavor and umami. ‘Gourmet Chicken Real Cheese’ offers a combination of crispy boneless chicken and soft wedge potatoes sprinkled with five kinds of sweet and savory cheese powders. Special sauces and seasonings containing the know-how of professional chefs are separately included.

During the development of the new products, CJ CheilJedang reflected consumer voices as much as possible. According to a consumer survey conducted independently, customers cited crispy batter, rich juiciness, and a variety of menus as reasons for preferring dining-out chicken. The frozen fried food home meal replacement (HMR) market including chicken was about 208 billion KRW last year according to Nielsen Korea, and it shows steady growth every year due to its convenience and cost-effectiveness compared to dining out.

CJ CheilJedang developed and applied an emblem symbolizing ‘Gourmet Chicken’ to emphasize the differentiated menu and identity of the new product, and newly designed the packaging. In line with this, existing ‘Gourmet Chicken’ products will also be fully renewed and launched. To celebrate the launch of the new products, CJ The Market, a food specialty mall, is holding a discount and prize event with the concept of a ‘birthday party’ celebrating the birth of the renewed ‘Gourmet Chicken’ until the 27th.

A CJ CheilJedang official said, "The two new ‘Gourmet Chicken’ products have taste and quality comparable to dining-out and delivery chicken," adding, "We will focus on growing the market by satisfying consumers’ tastes with ‘joyful chicken for joyful moments together.’"

This content was produced with the assistance of AI translation services.