SSG.com Offers Limited Early Morning Delivery of BTS 'Butter Cookie' and 'Deep Ocean Water'

Targeting 2030 MZ Generation with Trending SNS Products

[Asia Economy Reporter Jo In-kyung] SSG.com announced on the 17th that it will collaborate with BTS's agency 'HYBE' to sell 'Bang & Bakers Butter Cookies' and 'Aqua Wave with BTS' bottled water through dawn delivery starting from the 19th. The butter cookies are limited to 10,000 units, and the bottled water to 2,000 packs.

Bang & Bakers is a bakery brand trademarked by HYBE last year. The butter cookies being sold this time feature packaging design reflecting graphic elements from BTS's song 'Butter.' They use premium Lescure butter certified by France's AOP, allowing customers to enjoy a rich and fragrant butter flavor, and the butter content reaches 38.6%, making the texture soft as well. The price is 20,000 KRW.

Aqua Wave with BTS is also a premium bottled water product launched by HYBE in June. It contains deep ocean water extracted from below 200 meters depth in the clean waters off Sokcho, Gangwon Province. The product is packaged as one pack containing 20 bottles of 500ml each, priced at 24,000 KRW.

Unlike the previous egg tart and tea drink sales conducted through pre-orders, these products can be received immediately via SSG.com's 'Neo' dawn delivery service upon ordering.

Earlier, from the 26th of last month to the 1st of this month, SSG.com sold the 'Bang & Bakers Egg Tart & Tea Drink Set' daily in limited quantities through dawn delivery, achieving a complete sell-out streak. Among all customers, more than half were MZ generation customers in their 20s and 30s, and 50% were new members or returning dormant members, confirming the product's competitiveness and buzz as an effective customer attraction tool, according to the company.

Jo Eun-young, a buyer at SSG.com, said, "The number of customers using dawn delivery for the first time to purchase products collaborated with HYBE has increased, and platform awareness among the MZ generation has also improved. The products being sold this time have also been a hot topic online, so we expect great popularity."

This content was produced with the assistance of AI translation services.