Maintaining Social Distancing Level 4... Convenience Store Food Ingredients Followed by Daily Necessities Sales Surge

Emart24 Strengthens Marketing Targeting Nearby Grocery Shoppers

[Asia Economy Reporter Jo In-kyung] As social distancing measures have been strengthened due to the resurgence of COVID-19, and more customers are shopping at convenience stores near their homes, sales of food ingredients and daily necessities have increased.

According to Emart24 on the 16th, sales of meal kit products surged by 236% compared to the same period last year, from the 1st of last month to the 12th of this month.

Sales of refrigerated soups, stews, and jjigae (HMR) increased by 86%, fruits by 51%, instant coffee by 47%, ready-to-eat rice by 45%, large-capacity beverages by 42%, seasonings by 35%, and eggs, tofu, and bean sprouts by 32%, showing an overall rise in food ingredient sales.

Additionally, sales of body and hair care products rose by 36%, kitchen and bathroom supplies, laundry detergents, and tissue products increased by 34% and 32% respectively, indicating a growing number of customers seeking daily necessities.

This is interpreted as convenience stores, which stock a variety of products and are located nearby, being recognized as convenient shopping destinations, thereby attracting customers looking to purchase meal-related products and daily necessities.

To capture this demand, Emart24 launched two types of simple side dishes consisting of three side dishes each, including stir-fried pork and Chungmu squid, earlier this month, and is promoting the expansion of various side dish menus.

Reflecting the increase in fruit purchases at convenience stores, in addition to regularly sold fruits such as bananas and apples, seasonal fruits are also being introduced. Until the end of this month, two types of high-sugar-content peaches from the Yeongdong region are being sold as a 1+1 deal, and a Shine Muscat grape discount event is planned for next month.

They are also expanding ultra-low-priced daily necessities. For about 1,900 items, which account for two-thirds of all products sold, promotional events such as 1+1 and 2+1 free gifts are being held, with over 300 daily necessity items included?an increase of more than 30% compared to last year.

Yoo Jin, a buyer at Emart24, said, "As more customers enjoy home meals and home drinking, including alcoholic beverages, the number of customers purchasing daily food items has significantly increased. Following August, we will continue to expand discounts on convenient meal products and daily necessities in September to encourage visits from nearby shoppers, including those using disaster relief funds."

This content was produced with the assistance of AI translation services.