Seven Eleven Partners with Rural Development Administration... "Revitalizing Distribution of Our Agricultural Products"

Seven Select Shine Muscat Ade.

[Asia Economy Reporter Lim Chunhan] Seven Eleven announced on the 16th that it has signed a business agreement with the Rural Development Administration to stabilize the production and activate the distribution of domestic agricultural products.

Seven Eleven and the Rural Development Administration agreed to mutually cooperate to develop and sell various products using domestically cultivated varieties, regional specialties, and agricultural products produced by young farmers, aiming to increase farmers' income.

Earlier, on the 29th of last month, Seven Eleven launched its private brand (PB) product, 'Seven Select Shine Muscat Ade,' made with domestically sourced Shine Muscat juice recommended by outstanding young farmers from the Rural Development Administration. They plan to continue introducing a beverage series using seasonal representative fruits. They will also jointly promote the development of planned products using the sweet potato 'Sodammi' developed by the Rural Development Administration and Jeju Hallabong as raw materials, as well as discovering products for Seven Eleven's fresh food integrated brand 'Seven Farm.'

A Seven Eleven official said, “As demand for fresh food is increasing at convenience stores close to daily life, we will work with the Rural Development Administration to widely promote healthy and high-quality domestic agricultural products and present various products using them to customers.”

This content was produced with the assistance of AI translation services.