Hyundai Motor and Chelsea FC Release Partnership Video Wishing Victory to Prestigious European Football Clubs
[Asia Economy Reporter Ki-min Lee] Hyundai Motor Company, which has partnerships with prestigious European football clubs, released a victory wish video on the 13th ahead of the start of the 2021-2022 European football league season.
Hyundai Motor confirmed the extension of its sponsorship as the official partner of Chelsea FC in the English Premier League, Atl?tico Madrid in Spain's La Liga, AS Roma in Italy's Serie A, and Hertha BSC and Eintracht Frankfurt in Germany's Bundesliga, continuing from last season.
The newly released video commemorates the relationship between Hyundai Motor and the clubs and expresses the intention to communicate with football fans in Europe and around the world. During the season, Hyundai Motor will promote its brand using stadium advertising boards and exhibit upcoming new vehicles for football fans to experience first.
Notably, in the 2021-2022 UEFA Champions League, the Hyundai Motor logo will appear for the first time on the sleeves of Chelsea FC and Atl?tico Madrid uniforms. Chelsea FC, under coach Thomas Tuchel, lifted the UEFA Champions League trophy last season. Atl?tico Madrid, considered one of Spain's top three football clubs alongside Real Madrid and FC Barcelona, won the La Liga title last season.
Andreas Christoph Hoffmann, Vice President of Product and Marketing at Hyundai Motor Europe, said, "We are very pleased to welcome the new season as a proud partner of clubs representing European football, and we hope fans will return to the stadiums soon to enjoy the excitement of football matches." He added, "We plan to carry out exciting and enjoyable sponsorship activities with the clubs throughout the season, so please look forward to them."
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Meanwhile, Hyundai Motor is expanding its sports partnership portfolio by sponsoring not only men's teams but also women's teams, including Chelsea FC Women, where Korean football legend Ji So-yeon plays, as well as the women's teams of Atl?tico Madrid, AS Roma, and Eintracht Frankfurt.
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