Aurora World Launches Franchise Business for Toy Specialty Store 'Toyplus'
[Asia Economy Reporter Jang Hyowon] Global character content company Aurora World announced on the 20th that it will officially launch its domestic toy franchise business, starting with the opening of the Toyplus Hwaseong Gian branch store.
Toyplus 15th branch Hwaseong Gian is a large store with an area of 300 pyeong, offering a variety of products and experience spaces so that children can take joy according to their preferences. It is expected to establish itself as a toy specialty store covering the solid demand base of the Suwon Yeongtong area and the Gyeonggi-do Hwaseong area.
Toyplus is a toy specialty distribution store containing Aurora World's operational know-how and capabilities, aiming to be a toy playground that gifts children fun and enjoyment.
Currently operating 15 toy specialty stores, it plans to expand its franchise business as Korea's NO.1 toy specialty store based on the stability of its existing business.
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Meanwhile, Aurora World plans to conduct various opening promotions for the Toyplus Hwaseong Gian branch, including gifts based on purchase amounts and special sales of popular toys.
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