SPC Samlip Launches Chobani, No.1 Greek Yogurt Brand in the U.S., in Korea

[Asia Economy Reporter Seungjin Lee] SPC Samlip announced on the 13th that it will exclusively introduce the American yogurt brand 'Chobani' in Korea.

SPC Samlip will start selling 'Chobani Greek Yogurt' domestically through 'Hyundai Department Store Trade Center Branch (pop-up store)' and 'Market Kurly'. The products include four types: 'Non-fat Plain' as the basic flavor, and 'Peach', 'Blueberry', and 'Strawberry'.

'Chobani Greek Yogurt Non-fat Plain' contains 14g of protein, equivalent to two eggs, making it a healthy and convenient meal replacement.

The Chobani pop-up store is decorated with artwork inspired by nature under the concept of 'Taste Real, Chobani Mini Cafe'. It is located on the basement first floor of Hyundai Department Store Trade Center Branch and will operate for two weeks. To commemorate the pop-up store opening, all customers who purchase Chobani will receive a disposable wooden spoon, and customers who purchase six or more Chobani products will be given a limited quantity of Chobani eco bags.

SPC Samlip plans to gradually expand sales channels to SPC Group affiliated brand stores such as Paris Croissant, Paris Baguette, and Citideli.

An SPC Samlip representative said, "We will not only expand Chobani sales channels and lineup but also promote production of products using domestic ingredients," adding, "In the future, we will lead the future health food market by launching a variety of related products in line with the health-conscious trend."

Meanwhile, Chobani is the number one brand in the U.S. 'Greek yogurt' market. Under the brand mission of 'Better food for more people,' it has gained popularity by offering products made with milk from cows raised under an animal welfare program and fresh fruits.

This content was produced with the assistance of AI translation services.