'Bold Commission' App Market One Store, Q2 Transaction Volume Up 34% YoY

12 Consecutive Quarters of Transaction Growth
Growth Rate 38.3%... 3.5 Times the Industry Average
Balanced Growth Across All Business Sectors Including Games

[Asia Economy Reporter Cha Min-young] One Store Co., Ltd., a domestic app market providing games, applications (apps), and story content, continued its record of 12 consecutive quarters of transaction growth as its transaction volume increased in the second quarter. It also posted an operating profit in the first half of the year.

One Store announced on the 12th that its total transaction volume in the second quarter increased by about 34% compared to the same period last year, achieving another record high. Since implementing a groundbreaking commission policy in the second quarter of 2018, it has been setting new quarterly transaction records for 12 consecutive quarters over three years.

According to 'Mobile Index,' which estimates and announces the transaction volumes of the three app markets by big data platform company IGAWorks, One Store's growth rate in the first half of 2021 was 38.3% compared to the same period last year, about 3.5 times the 11% growth rate of other global app markets during the same period.

In the first half of the year, all business sectors, including games, apps, story content, and shopping, showed balanced progress. First, the transaction volume of games, One Store's core business sector, increased by 40.6% compared to the first half of the previous year. Popular blockbuster titles such as Wemade's 'Mir4' and Nexon's 'The Kingdom of the Winds: Yeon' drove the performance, and growth was led by Devsisters' 'Cookie Run: Kingdom' released in January this year, Kuka Games' 'Three Kingdoms Strategy Edition' in February, and Npixel's 'Gran Saga' released in May.

The story content sector, serviced through One Store Books, is also expanding its influence through bold investments. In April, One Store acquired Rock Media, a genre novel specialized publisher, established a joint venture 'Studio Yesone' with Yes24, and set up a content studio with Chung-Ang University of Cultural Industries.

In the shopping sector, special exhibitions for IT and gaming device brands are continuously held. In April, One Store conducted a limited sale of the 'Oculus Quest 2,' which had already achieved 'sold-out' records three times, setting a new sold-out record once again. Additionally, after opening a Nintendo specialty store in February and a Logitech specialty store in April, it recently opened a PlayStation specialty store.

In the app sector, amid ongoing global controversies over forced in-app payments and commission charges on non-game apps by global app market companies, One Store has positioned itself as an alternative app market. In the first half of the year, online video service (OTT) Wavve, music streaming service Flo, and music service app Bugs completed their entry.

Lee Jae-hwan, CEO of One Store, said, “One Store is showing outstanding growth even as the app market continues to grow steadily. Based on this growth, we will firmly establish the status of Korea’s leading app market against the monopolistic structure of app markets and strive to provide greater benefits to both developers and users by growing through fair competition.”

This content was produced with the assistance of AI translation services.