Kakao Bank's '26-Week Savings with Happy Point' Exceeds 150,000 Accounts Two Days After Launch

[Asia Economy Reporter Kiho Sung] KakaoBank's newly launched '26-Week Savings with HappyPoint' surpassed 150,000 cumulative account openings in just two days.

According to KakaoBank on the 12th, the '26-Week Savings with HappyPoint,' launched on the 10th, exceeded 150,000 accounts as of 6 a.m. that day.

HappyPoint is KakaoBank's 'Partner Savings No. 3,' following Emart (560,000 accounts) and Market Kurly (240,000 accounts). It is a product launched through collaboration between KakaoBank and non-financial companies. This limited edition product allows only one account per person until the 23rd of this month.

The age distribution of subscribers for Partner Savings No. 1 and 2 products is ▲20s 28% ▲30s 39% ▲40s 26% ▲50 and above 7%, with 66% of subscribers in their 20s and 30s, showing great popularity among the MZ (Millennial + Generation Z) generation.

Customers who successfully make automatic transfers for this product will receive discount coupons and benefits usable at SPC Group's Paris Baguette, Baskin Robbins, Dunkin, Happy Order, and others over a total of seven occasions. A prize draw event with a 100% winning chance is also prepared for all savings subscribers (excluding those who cancel). Additionally, if all discount coupons issued during the savings period are used, new members of the HappyPoint app will receive an additional 10,000 HappyPoints, while existing members will receive 3,000 HappyPoints.

KakaoBank stated, "We plan to continue collaborating with various companies to provide more useful benefits to our customers."

This content was produced with the assistance of AI translation services.