Lotte Home Shopping Targets 'Golden Holiday Homecance' Shoppers with Up to 70% Discount

Lotte Homeshopping Holds Discount Event 'Summer Black Week'
Four Days from the 13th, Discounts on Summer Season Products Including Fashion, Electronics, and Living

[Asia Economy Reporter Kim Yuri] Lotte Homeshopping announced on the 12th that it will hold a special season-off event called 'Summer Black Week' for four days starting from the 13th, offering up to 70% discounts on popular summer season products including exclusive fashion brands.

The company stated that this event was planned to provide a reasonable shopping opportunity ahead of the golden holiday of Liberation Day, which lasts for three days from the 14th of this month, amid the resurgence of COVID-19, making a 'stay-at-home' holiday inevitable. Under the concept of 'Summer Black Friday,' exclusive fashion brands, luxury goods, and electronics will be offered at season-off prices. During the event period, representative programs such as 'Young Style' and 'Choi Yura Show' will secure large quantities of popular products from the summer season and offer them with various benefits. Additionally, customers who purchase during the event will receive a 10% point accumulation benefit.

The exclusive fashion brand discount event will be presented first on the 13th. At 8:15 AM, the fashion-specialized program 'Young Style' will sell about 10,000 sets per broadcast of the authentic German brand 'Laurel's' popular spring and summer product, the 'Couture Metal Tweed Jacket,' at a 30% discount. At 12:20 PM, popular products from the American designer brand 'Derek Lam,' favored by world-famous celebrities, and the department store brand 'Visit In New York' will be sold at up to 45% discount. At 11:50 PM, the French fashion brand 'Paul & Joe,' which recorded over 60 billion KRW in orders within a year since its exclusive launch last August, will offer the 'Summer Dot Top and Bottom Set' and 'Pleats Pants Set' at up to 50% discount. On the 14th at 12:40 PM, luxury fashion accessories such as 'Bottega Veneta Sunglasses' and 'Burberry Trench Coat' will be sold at up to 45% discount.

Popular electronics and renowned furniture brands with high customer satisfaction will also be featured intensively. On the 14th at 8:25 PM, the home furnishing specialized program 'Casa Roha' will present the 'Essa Cashmere Fabric Sofa' with special discount benefits during the broadcast. This product has sold out every broadcast since its launch in November last year, and live broadcasting will be conducted with stock secured over three months. The living-specialized program 'Choi Yura Show' will offer the 'Everybot Wet Mop Robot Vacuum Cleaner,' considered an essential stay-at-home item, at about 20% discount. On Lotte Homeshopping's online mall, summer products from popular fashion brands such as 'Egoist' and 'Kuzteng' will be discounted up to 70%, and on the mobile TV 'ELive,' special exhibitions such as 'Perfume Special' and 'Gucci & Burberry Special' will be held for two days starting from the 15th, featuring only products that gained popularity during the summer season.

Yoon Ji-hwan, head of marketing at Lotte Homeshopping, said, "Due to the resurgence of COVID-19 and the ongoing heatwave, many people are expected to spend the three-day holiday from the 14th at home or on a homecation. We expect this event, which comprehensively covers popular summer season products with various discount benefits, to provide a reasonable shopping opportunity."

This content was produced with the assistance of AI translation services.