LG Electronics Launches Two New Pra.L Ultrasonic Cleanser Models

'LG Pra.L Bodys Spa' Ultrasound Cleanser for Body Only
'LG Pra.L Wash Pop' for Face Cleansing Only

LG Electronics is launching new ultrasonic cleansers, the LG Pra.L Body Spa and LG Pra.L Wash Pop, which utilize ultrasonic vibrations and fine vibrations of silicone brushes. The Body Spa is a product designed for full-body care, while the Wash Pop is dedicated to facial cleansing. LG Electronics models are introducing the LG Pra.L Body Spa.
[Photo by LG Electronics]

[Asia Economy Reporter Kim Heung-soon] LG Electronics announced on the 12th that it will launch a new product, the 'LG Pra.L Ultrasonic Cleanser,' which cleans more thoroughly while reducing skin irritation.

The new products include two types: the body-specific 'LG Pra.L Body Spa' and the face-washing-specific 'LG Pra.L Wash Pop.' LG Electronics explained that these products are designed for customers who want to reduce skin irritation while thoroughly cleansing impurities that can cause skin troubles, including sunscreen, deep inside the pores.

The LG Pra.L Body Spa is a product that can care for the entire body as well as the face. The main unit, about the size of a shower puff, can be combined with three types of brushes tailored to different care areas: the 'Daily Ultrasonic Cleanser Brush' that removes impurities from the entire body, the 'Exfoliation Care Brush' for knees and elbows, and the 'Heel Exfoliation Brush' specifically for heel care.

The LG Pra.L Wash Pop features a droplet-shaped brush with enhanced ergonomic design to help cleanse curved areas such as the nose and around the eyes and to remove blackheads around the nose.

The new products apply patented ultrasonic vibration and micro-vibration brush technology respectively. LG Electronics commissioned the P&K Skin Clinical Research Center to conduct a skin improvement experiment on 26 adult women. The results showed that when using the Body Spa, the exfoliation effect was twice as high and skin moisture content improved twofold compared to using a shower puff. When using the Wash Pop, the removal of sunscreen and pore tightening effects were about twice as effective compared to hand washing.

Considering that the cleanser comes into contact with customers' skin, LG Electronics used FDA-approved silicone for the brush and ultrasonic head, as well as human implant-grade materials used in implants. The dedicated Pra.L application, 'LG Pra.L Care,' is also introduced. Consumers can check personalized product usage methods and tips through skin self-diagnosis.

The new products will begin pre-sales on the online custom order platform Kakao Makers for one week starting from the 16th. The retail prices are 499,000 KRW for the LG Pra.L Body Spa and 199,000 KRW for the LG Pra.L Wash Pop.

This content was produced with the assistance of AI translation services.