WYSIWYG Studio Makes Strategic Investment in Company Builder 'Gamechanger'
[Asia Economy Reporter Hyungsoo Park] Comprehensive media content producer Wysiwyg Studios announced on the 11th that it has made a strategic investment in the promising company builder 'Gamechanger,' securing a 10% stake.
Gamechanger is a specialized company building firm composed of CEO Hongkyu Kim and a team of professional developers and business managers with over 15 years of experience. It has played an active role as a startup facilitator by discovering promising startups in future growth areas such as IP development platforms, metaverse platforms, and games, participating in overall management from investment and equity participation to business team formation, development direction, and marketing strategies.
CEO Hongkyu Kim founded 'Anipark' in 2000 and developed the national baseball game 'Magumagu.' He later served as CEO of 'Netmarble & Park,' contributing to the growth of Netmarble into one of Korea's top three game companies. He is known for his extensive business know-how covering development and management as well as his insight into industry trends. He is expected to demonstrate his capabilities in the company building field that discovers and supports promising companies.
Gamechanger is currently supporting businesses such as ▲Devhead, a developer of real-time sports betting games ▲Rocon, a metaverse platform developer that creates spaces reflecting personal tastes and enables communication in one's own style ▲Storyfountain, a new web novel platform developer where multiple stories are created based on participation from users who are both readers and writers ▲Fourdays Lab, a developer of simple and lightweight mini and board-type strategy games based on Steam.
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A Wysiwyg representative said, "Taking this investment as an opportunity, we will create various collaboration opportunities with Gamechanger partners to revitalize the industry ecosystem and generate business synergies." They added, "Com2uS, which formed a strategic partnership through a paid-in capital increase last March, is participating as a co-investor, and we expect the synergy effect to be doubled."
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