Shinsegae Department Store's Food Market Subscription Service Surpasses 1,000 Subscribers in One Month

Shinsegae Department Store's Food Market subscription service surpassed 1,000 members within one month.

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 11th that its Food Market subscription service surpassed 1,000 members within just one month.

Last month, Shinsegae Department Store completely renovated the food hall at its Gyeonggi branch and introduced the paid membership service for the Food Market called ‘Shinsegae Prime’ for the first time. Shinsegae Prime is a service where members pay an annual fee of 55,000 KRW to purchase various products such as meat and fruits at drastically discounted prices.

Looking at the customer types who joined Shinsegae Prime, those in their 40s and 50s were the largest group, and nearly half were Black VIP customers who spend over 8 million KRW annually. The average spending per visit at the supermarket for customers who joined Shinsegae Prime nearly doubled.

New Shinsegae Prime members receive a welcome gift immediately upon joining. They can choose one from a total of eight welcome gifts, including a sirloin and soup cut Hanwoo set, a premium kimchi set from the Shinsegae Korean Food Research Institute, and a seasonal fruit gift box. Additionally, products with blue and orange stickers are sold at special prices exclusively for membership customers. Prime Blue items are offered at up to 40% discount for a limited period, while Prime Orange items are available at up to 20% discount for about a month.

A Shinsegae Department Store official said, "We are creating a new consumption trend through the industry’s first paid membership service for the Food Market," adding, "We will expand this service to other stores in the future to create the best shopping environment."

This content was produced with the assistance of AI translation services.