'COVID-19 Impacted' Seoul Traditional Market Merchants Appear on Olleh TV

KT and Seoul Credit Guarantee Foundation
Enhance Online Competitiveness of Seoul Traditional Markets
Support Video Advertising Production Training and Costs

[Asia Economy Reporter Cha Min-young] KT, which has 9 million Olleh TV subscribers, has stepped up to support traditional market merchants struggling due to COVID-19.

On the 9th, KT announced that it signed a business agreement with the Seoul Credit Guarantee Foundation to promote the strengthening of the online competitiveness of Seoul's traditional markets.

KT will provide media education so that traditional market merchants, who are not familiar with online marketing, can create video advertisements to promote their stores and products themselves. Through Olleh TV, advertisements for traditional market merchants will be exposed, and KT plans to support all costs related to advertisement production and broadcasting.

Small business owners in traditional markets will be able to enjoy the advertising effects of IPTV through KT's IPTV Qtoon advertisement service, "Olleh TV Live AD," which has the largest subscriber base in Korea with 9 million subscribers. Since advertisements will be broadcast to IPTV viewers in the target sales areas centered around the locations of traditional markets, higher promotional effects are expected.

Kim Hoon-bae, Executive Director of KT Media Platform Business Division, stated, "Going forward, through active collaboration with the Seoul Credit Guarantee Foundation, KT will expand practical support for the online advancement and competitiveness enhancement of traditional markets struggling due to COVID-19, based on KT's infrastructure and capabilities."

Meanwhile, KT continues to promote projects that support one-person creator education and infrastructure so that small business owners affected by COVID-19 can pioneer online and global sales channels.

This content was produced with the assistance of AI translation services.