Lotte ON to Hold 'Dongtan Branch Opening Event' Until the End of This Month
Quiz Event Until the 17th... 1,000 People to Receive 10,000 KRW Lotte Mobile Gift Certificates
From the 18th, Dongtan Store Tour with Influencers, Exclusive Product Sales, and More
[Asia Economy Reporter Kim Yuri] Lotte ON announced on the 9th that it will hold the 'Meet Dongtan Store on Lotte ON' event until the end of this month to support the successful opening of Lotte Department Store Dongtan Branch. This event is prepared with two themes: introducing major facilities of the Dongtan store through quizzes around the pre-opening date on the 18th, and events encouraging visits to the Dongtan store.
From the 9th to the 17th, a quiz event will be held to promote the Dongtan store online. The quiz event introduces major locations and artworks of the Dongtan store based on the theme of 'Stayplex (Stay+Complex), a department store where customers want to stay longer.' Participants choose the correct answers to related questions. There are five questions about SNS popular restaurants, photo spots, rest and child-friendly spaces, and unique experience facilities. Among those who answer correctly, 1,000 customers will be selected to receive a 10,000 KRW Lotte Mobile Gift Certificate.
Starting from the pre-opening day on the 18th, events to actively encourage customer visits will be held. Various events have been planned to promote visits to the Dongtan store, including the 'Dongtan Store Tour Program' with popular YouTubers to explore major facilities, and distribution of discount coupons usable at the Dongtan store. Plans also include an online special exhibition of exclusive Dongtan store products to boost sales.
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Kim Hyeji, Marketing Manager at Lotte ON, said, "Lotte ON will act as an online ambassador to celebrate the opening of the Dongtan store, which Lotte Department Store is launching after 7 years." She added, "Lotte ON plans to actively support the successful opening of the Dongtan store through quiz events, visit encouragement activities, and exclusive product discount events."
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