Shilla Myeon Operates Virtual Store for L'Oreal's Leading Cosmetics Brand 'Lanc?me'

'Lanc?me' virtual store image (Photo by Shilla Duty Free).

Virtual Popup Store Offers Virtual Experience of 'Lanc?me' Cosmetics

[Asia Economy Reporter Yuri Kim] Shilla Duty Free announced on the 9th that it will strengthen its online platform by launching a virtual popup store for Lanc?me, the flagship brand of the L'Or?al Group.

From today until the 22nd, Shilla Duty Free will operate a virtual popup store for Lanc?me, the representative luxury cosmetics brand of the L'Or?al Group. The popup store will provide a virtual shopping experience for Lanc?me's flagship product line, 'G?nifique.'

Shilla Duty Free explained that this virtual popup store was planned to align with the recent trend of experience-focused MZ generation (Millennials + Generation Z) and to strengthen the online platform amid the COVID-19 situation.

The Lanc?me popup store, named 'G?nifique Virtual Flagship Store,' creates a shopping environment through Shilla Internet Duty Free where customers can shop as if they were in-store via mobile or PC without physically visiting the store.

Upon entering the virtual store, customers are greeted by 'Justin,' the brand ambassador of Lanc?me, and can explore the store by finger touch. Throughout the store, customers can watch videos introducing the efficacy and features of various best-selling 'Advanced G?nifique' products. There are also materials to help customers understand 'microbiome skin science,' which refers to the beneficial ecosystem of microorganisms living on the human body.

Customers can conveniently shop in one stop by clicking on products in the virtual store, which directly links to the purchase page on Shilla Internet Duty Free.

The Lanc?me popup store can be accessed through the top event page of Shilla Internet Duty Free for two weeks. Shilla Duty Free will present an exclusive Lanc?me travel gift set to 400 customers who purchase Lanc?me products, including G?nifique, worth over $400 through the virtual popup store.

A Shilla Duty Free official said, "The demands of the world's largest cosmetics and perfume duty-free operator and the world's largest cosmetics and perfume company aligned, leading to the opening of this virtual popup store." He added, "We will continue to strengthen our online platform and collaborate with various brands to enhance customer experiences online in preparation for the post-COVID-19 era."

This content was produced with the assistance of AI translation services.