KT Launches First Retro Project 'KASSETTE' Sales
[Asia Economy Reporter Eunmo Koo] KT announced on the 9th that it will begin sales of the first project in the KT Retro Series, the cassette player ‘KASSETTE.’ Starting from the 10th, it will be available for purchase at KT stores nationwide, and customers can experience the product firsthand at 15 major stores across the country.
The ‘KASSETTE,’ which sold out during pre-order sales, is an item that evokes a Newtro (New+Retro) sentiment for the MZ generation seeking novelty in nostalgia. It gained attention through SNS and online communities. Following strong market response, including additional purchases and continuous resale inquiries from customers, KT has decided to resume sales.
‘KASSETTE’ consists of ▲a cassette player ▲a limited edition cassette tape album ‘Rewind:Blossom’ in collaboration with Genie Music ▲photo cards and posters featuring artists who participated in the album such as Baekhyun (EXO), Doyoung (NCT), IZ*ONE, Urban Zakapa, Sandeul, Davichi’s Kang Min-kyung, Ha Sung-woon, Wonstein, Park Moon-chi, and Yoo Seung-woo ▲real photo stickers and special hidden tracks from Baekhyun, Doyoung, and IZ*ONE ▲handwritten stickers from IZ*ONE ▲and retro-style notebooks and calendars.
The selling price is 121,000 KRW, but customers visiting KT stores can purchase it for 111,000 KRW. Applying KT membership discounts allows a 10% reduction, making the lowest price 99,900 KRW. The product will be available for purchase on KT’s official online mall, KT Shop, starting from the 17th, priced at 121,000 KRW.
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Various events will also be held. Customers who visit the experience zone and those who purchase the product at stores will be automatically entered into a giveaway event for signed notebooks by Baekhyun, Doyoung, and Ha Sung-woon. Additionally, from the 10th until the end of September, a ‘KASSETTE’ emotional photo exhibition will be held. Customers selected at the photo exhibition will receive various prizes, including the latest iMac. For detailed information about the product and events, please check the official KASSETTE Instagram or Twitter.
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