Golden Blue Signs Contract for Whiskey Sales at Hainan Duty-Free Store in China

[Asia Economy Reporter Lim Hye-sun] Golden Blue announced on the 9th that it recently signed a contract for the placement and sale of whiskey at downtown duty-free shops located in Hainan, China.

The product Golden Blue contracted to sell at the Hainan duty-free shops is ‘Golden Blue Sapphire,’ Korea’s representative whiskey. Since its launch in 2012 and a renewal in 2017, ‘Golden Blue Sapphire’ has grown to become the top-selling whiskey in Korea. The whiskey uses 100% Scottish whiskey as its base, offering a rich and deep original whiskey flavor and aroma, and with a mild alcohol content of 36.5 degrees, it can be enjoyed sweetly and smoothly.

The volume of ‘Golden Blue Sapphire’ to be placed in Hainan duty-free shops is 750ml, the most popular whiskey size in the duty-free market. In accordance with Chinese regulations that classify whiskey as having an alcohol content of 40 degrees or higher, it has been blended at 40 degrees, the same as the existing Golden Blue exported to China.

‘Golden Blue Sapphire’ is planned to be officially sold after being placed in two downtown duty-free shops in Hainan.

This content was produced with the assistance of AI translation services.