'65th Anniversary' Daesang Miwon YouTube Video Reaches 1.48 Million Views in 10 Days

[Asia Economy Reporter Lim Hye-seon] Daesang announced on the 9th that the YouTube video titled 'The Supporting Role That Has Added Umami for 65 Years, Miwon,' released to celebrate the 65th anniversary of Miwon, has recorded 1.48 million views within ten days of its release.

Since 2016, Daesang has been running an advertising campaign to dispel misunderstandings about the harmfulness of MSG and to promote Miwon's positive functions to younger generations. Starting with ‘Pick Miwon’ featuring Kim Hee-chul as the model, they have introduced ads such as ‘Oh Sseulrae Miwon’ and ‘Mifiljeok Seonui’.

This advertisement video is based on the idea that Miwon exists in all delicious foods but is never seen as a single grain of powder, always disappearing; it cannot be the main star of the dish but has done its best as the ‘supporting role of flavor’ for 65 years. Actor Kim Ji-seok appears as the model, wearing a Miwon package as a costume and acting as the character.

The video consists of four episodes?‘Miwon Mille-feuille Nabe,’ ‘Miwon Ramen,’ ‘Miwon Sonagi,’ and ‘Miwon Jjajangmyeon’?based on a youth drama narrative where supporting characters sacrifice themselves for the protagonists' love lines. It comically depicts situations such as the female lead eating the mille-feuille nabe seasoned with Miwon and being moved by an unexpected male lead. The background music features Kim Ji-seok’s direct passionate singing of the weather forecast’s ‘Doll’s Dream,’ with the lyrics ‘I was always one step behind’ cleverly overlapping the scenes, evoking laughter.

In the latter part of the video, using materials from the Seoul Archive and the Miwon 60th Anniversary photo exhibition, Miwon’s 65-year history is highlighted in reverse chronological order from the present to the past, conveying the message that Miwon has been part of everyday life for the past 65 years.

Riding on the popularity of the advertisement video, Daesang plans to release limited edition Miwon goods at the end of this month.

This content was produced with the assistance of AI translation services.