K Bank Unveils New CI... Focusing on 'Collecting, Borrowing, and Growing' Services
[Asia Economy Reporter Kiho Sung] K Bank announced on the 9th that it has unveiled a new corporate logo (CI) and aims to become a digital financial platform focused on services that 'save, borrow, and grow money.'
The brand slogan prominently featured in this CI renewal is 'make money.' K Bank explained that it intends to provide various services for proactive customers, allowing financial consumers to enjoy the essential value of finance on their own.
The most noticeable design changes are the CI logo and brand colors. The CI logo is expressed as a wordmark representing the company name 'K Bank' itself. The brand colors combine navy and lime green to convey a fresh image. The contrasting color combination makes it stand out at a glance on mobile devices. Based on the trust that finance provides, it is expected to deliver a lively image as a digital platform.
Along with this CI renewal, the K Bank app has also been revamped. The updated brand colors have been applied to improve the overall readability of the application (app). The app’s features will be improved sequentially starting from today.
Meanwhile, K Bank’s unique strength in open banking convenience has been further enhanced. In addition to existing banks and securities firms, 22 card companies and 23 pay companies can now be used through K Bank open banking. Now, with just the K Bank app, users can manage all scattered financial assets at a glance and conveniently use transfers and remittances across all financial institutions by utilizing K Bank’s simple authentication.
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Ho-sung Seo, CEO of K Bank, explained, "The newly introduced K Bank CI reflects financial trends centered on the MZ generation (Millennials + Generation Z), who do not passively receive services or benefits provided by businesses but actively choose and utilize them to create new value." He added, "K Bank will transform into a digital financial platform that offers customers opportunities to earn money themselves through innovative products and services that align with the new CI philosophy."
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