"Accelerating Southeast Asia e-Commerce Market Expansion" Olive Young Enters Indonesia and Malaysia Lazada

Image of Olive Young store opened on Lazada, a leading online shopping platform in Southeast Asia (Photo by Olive Young).

''Southeast Asia's Amazon' Lazada Opens 'Olive Young Section' in Shop-in-Shop Format
Following Shopee Entry in January, Joint Expansion into Southeast Asia's Two Major E-commerce Platforms
First Entry Countries Indonesia and Malaysia "Leading the Globalization of K-Beauty"

[Asia Economy Reporter Yuri Kim] CJ Olive Young is launching a full-scale local market strategy through its entry into 'Southeast Asia's Amazon.'

Olive Young announced on the 9th that it has opened the 'Olive Young Section' on Lazada, the leading online shopping platform in Southeast Asia. Olive Young plans to open an official brand store in a shop-in-shop format within Lazada, selling its private brands (PB) and introducing excellent Korean cosmetics to local consumers.

Lazada is an e-commerce platform known as the Amazon of Southeast Asia. It is used by over 100 million people annually across six Southeast Asian countries including Singapore, Vietnam, Thailand, and the Philippines. Since being acquired by Alibaba Group in 2016, it has shown steady growth.

Olive Young previously entered Shopee, the largest online shopping platform in Southeast Asia, in January. By simultaneously entering the two major e-commerce platforms that dominate the Southeast Asian market, Olive Young plans to accelerate its local market penetration.

Olive Young will first operate the Olive Young Section in two countries: Indonesia and Malaysia. Both countries have a high proportion of young populations interested in K-Beauty and mobile shopping, so Olive Young aims to strengthen its recognition as a representative K-Beauty platform.

The Olive Young private brands available through Lazada include ▲Wake Make ▲Colorgram ▲Bio Heal Bo ▲Round Around ▲Bring Green ▲Filimilli. A total of about 200 representative products from these six brands will be sold.

An Olive Young official said, "Through this Lazada entry, we expect to diversify distribution channels in Southeast Asia, a promising market for K-Beauty, and create synergy between channels," adding, "We will continue to promote the excellence of K-Beauty beyond Korea and lead the globalization of Korean cosmetics."

Meanwhile, Olive Young is advancing the globalization of K-Beauty by simultaneously targeting online channels along with offline platform entries in various Asian countries such as Singapore, Hong Kong, and Vietnam. In 2019, Olive Young signed a business agreement with Dairy Farm Group, Southeast Asia's largest distribution company, exporting private brands to Singapore's leading health and beauty store 'Guardian,' and in June expanded its supply chain to Hong Kong's 'Mannings.'

This content was produced with the assistance of AI translation services.