"Early Bird Strategy" Emart Offers 30% Discount on 4 Types of Fruit Gift Sets

Emart, 4 Types of 'Limited Deal' Fruit Gift Sets (Photo by Emart).

'Limited Deal' Gift Sets 30% Discount Compared to Market Price, Limited Quantity of 30,000 Sets
Sugar-Selected Apples and Pears Each at 30,000 KRW, 'Shine Muscat + Melon Set' Card Discount Price 39,900 KRW

[Asia Economy Reporter Kim Yuri] Emart is enhancing the 'early bird' benefits for fruit gift sets this Chuseok. As more customers prepare holiday gifts in advance during various pre-order promotion periods, Emart explained that it will offer greater benefits on a first-come, first-served basis to 'early bird' customers.

Emart announced on the 9th that it has selected four representative fruit gift sets as 'Limited Deal' products and will sell a total limited quantity of 30,000 sets at prices up to about 30% cheaper than market prices.

The representative products include 'Sugar-Selected Apples' (14 pieces) and 'Sugar-Selected Pears' (8-9 pieces), each limited to 10,000 sets, sold at 30,000 KRW. The 'Shine Muscat + Melon Set Gold' (1 melon, 2 bunches of Shine Muscat), which was very popular last Chuseok, is limited to 4,000 sets and available at a 30% discount price of 39,900 KRW when purchased with a promotional card, and the 'Sangju Dried Persimmon No. 2' (30 dried persimmons) is prepared at 30,000 KRW with a limit of 6,000 sets.

According to Emart, pre-order sales of fruit gift sets for last year's Chuseok increased by 25.7% compared to the previous year. Emart predicts that this trend will continue this Chuseok, expecting pre-orders for fruit gift sets to grow by over 10%.

Emart stated, "To offer high-quality fruit gift sets at affordable prices, buyers have been visiting major production areas nationwide since April, about six months before Chuseok, to assess climate conditions, quickly secure excellent production areas and producers, and make efforts accordingly." Although last year’s longest rainy season of over 50 days made it difficult to find good quality fruit, this year they plan to present delicious fruit gift sets through thorough preparation. They sought high-altitude regions with excellent fruit size and sugar content anticipating this summer’s heatwave, increased purchases from well-known production areas favored by customers, and advanced the timing of pre-purchases to secure supplies proactively," they added.

An Emart official said, "For apples, we selected areas such as Jangsu, which is a plain at an altitude of over 300 meters, Cheongsong located at the foot of Juwangsan, and Jukjang surrounded by Naehyeonsan and Bohyeonsan. This year, only Hongro apples with sugar content 1-2 Brix higher than last year, at 13-14 Brix or more, will be carefully selected to make gift sets." Pears will be sourced from Naju, which has a long tradition of pear farming and high customer recognition and preference, with quantities doubled compared to last Chuseok.

They also expect the rise of trendy gift sets. Trend sets have been gaining popularity since last year, and this year they aim to more than double sales. The grape buyer visited 200-300 farms starting in March and secured excellent producers in Geochang, Gimcheon, Yeongcheon, and other areas. Pre-purchases began in early August, and they plan to increase quantities by more than 40% compared to last Chuseok.

Choi Jiyoon, Emart’s fruit team leader, said, "To present high-quality fruit gift sets this Chuseok, buyers have been visiting famous production areas nationwide for about six months. Through this, we will offer customers even more delicious fruit gift sets with greater price benefits this Chuseok."

This content was produced with the assistance of AI translation services.