SSG.com Secures Luxury Brand 'Piaget' for the First Time on E-commerce

Possession Collection Open Ring Product Image

[Asia Economy Reporter Lim Chunhan] SSG.com announced on the 9th that it will introduce more than 80 jewelry items and over 40 watches from Piaget, a Swiss high-end jewelry and watch brand with a 147-year tradition, for the first time in the domestic e-commerce industry.

Piaget is a brand established in 1874 by founder Georges Edouard Piaget, known for its elaborately decorated jewelry products and ultra-thin mechanical wristwatches with a thickness of 2mm. The price range is formed around 100 million KRW for the upper lineup products, and recently, various entry models priced in the million KRW range have also been released.

The representative products include jewelry and watches from Piaget’s best-selling Possession collection. This collection features the unique "ring within a ring" concept found only in Piaget jewelry, applied to the watch bezels, bangles, earrings, and pendants. Additionally, customers can find jewelry collections such as Sunlight and Rose, sporty designs like the Polo wristwatch, and the ultra-thin models from the Altiplano line. The price range varies widely from jewelry priced around 1.9 million KRW to diamond pav? watches priced up to 80 million KRW.

SSG.com operates an official store to provide all customers purchasing Piaget products with quality assurance and services equivalent to those of physical stores. The “engraving service,” which engraves initials or dates according to customer preferences, is offered identically to offline stores. Customers purchasing watches can join “Piaget Care” through a separately provided link and receive product warranty coverage for up to 8 years. All Piaget products are safely delivered via “Valex,” a specialized precious goods delivery company, regardless of the purchase amount.

An SSG.com representative stated, “We are providing a customized shopping experience suitable for the characteristics of high-end brands, resulting in high satisfaction not only from purchasing customers but also from the brand side,” and added, “We plan to continue building an exclusive luxury brand lineup based on differentiated platform operation capabilities.”

This content was produced with the assistance of AI translation services.