[Concall] LG Uplus, "Altteul Phone Strengthening Strategy... Taking Role as Overall Growth Engine"

[Asia Economy Reporter Eunmo Koo] Lee Sang-won, head of the Consumer Business Innovation Group at LG Uplus, responded on the afternoon of the 6th during the 2021 Q2 earnings conference call regarding the positive effects of the strengthened MVNO (Mobile Virtual Network Operator) strategy. He said, “The increase in online sales through securing non-face-to-face partnership channels such as Coupang and eBay, enabling self-activation, and strengthening co-marketing strategies through partnerships with KB and LG HelloVision have been effective. The LG Uplus MVNO business fulfills customer needs focused on cost-effectiveness while sharing the role of a growth engine for LG Uplus as a whole, and the actual increase in the sales proportion of MVNO is proof of this.”

He added, “Recently, the demand and scale of the MVNO market have been increasing, and the quality of the market seems to be improving with the rise in 5G subscribers. We will continue to secure competitiveness by implementing partnership programs not only with large partners such as KB, LG HelloVision, and Medialog but also with small and medium-sized partners.”

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