Shinsegae Casa Presents 'Carpe Diem Bed' to KPGA Hole-in-One Winner Ok Tae-hoon

On the 5th, an award ceremony was held at the Shinsegae Casa headquarters to present a prize to Ok Tae-hoon, who scored a hole-in-one at the SK Telecom Open. Ok Tae-hoon received the "Harmano" set, a 30 million KRW product from the Swedish luxury bed brand "Carpe Diem Bed," imported and sold by Shinsegae Casa. (Left: Lim Byung-seon, CEO of Casamia; Right: Pro Ok Tae-hoon of PNS Holdings)
Photo by Casamia

[Asia Economy Reporter Kim Jong-hwa] Ok Tae-hoon (23, PNS Holdings), who made a hole-in-one at the Korean Professional Golf Association (KPGA) Korean Tour SK Telecom Open, won a luxury bed worth around 30 million KRW.

Shinsegae's living & lifestyle company, Shinsegae Casa, held an award ceremony for Ok Tae-hoon's hole-in-one prize at its headquarters in Hoehyeon-dong, Seoul on the 5th. At the event, Ok Tae-hoon received the 'Harmano' set from the Swedish luxury bed brand 'Carpe Diem Bed,' exclusively imported and sold by Shinsegae Casa.

Ok Tae-hoon made a hole-in-one on the 14th hole (par 3) of the third round at the SK Telecom Open held at Pinx Golf Club in Seogwipo, Jeju, in June.

Ok Tae-hoon said, "A hole-in-one itself is a great fortune, but I was even happier because Carpe Diem Bed was the prize for that hole," adding, "I will sleep well on the excellent bed I received as a prize and strive to show outstanding performance."

The Swedish luxury sleep design brand Carpe Diem Bed produces all its products through skilled artisans' handcrafted work. It has been introduced only in major European countries such as the UK, France, and Denmark, but this year Shinsegae Casa is presenting it domestically for the first time in Asia. Prices range from 10 million to 40 million KRW, and the Carpe Diem Bed Harmano product that professional Ok Tae-hoon received as a prize is worth around 30 million KRW. Carpe Diem Bed can be found at the Shinsegae Gangnam store, and it will also be exhibited and sold at Casamia Apgujeong store starting this September.

Meanwhile, Shinsegae Casa recently changed its company name from 'Casamia Co., Ltd.' to 'Shinsegae Casa' earlier this month to strengthen its identity as Shinsegae Group's representative lifestyle company and to enhance cohesion as a group member. The headquarters also relocated from Nonhyeon-dong to Hoehyeon-dong, where Shinsegae Group affiliates are concentrated. The brand name remains 'Casamia.'

This content was produced with the assistance of AI translation services.