Cuchen Selects Actor Yoo Tae-oh as New Model

Kitchen appliance company Cuchen announced that actor Yoo Tae-oh has been selected as their new exclusive model.
[Photo by Cuchen]

[Asia Economy Reporter Lee Junhyung] Kitchen appliance company Cuchen announced on the 6th that it has selected actor Yoo Tae-oh as its new exclusive model.

Cuchen cited the similarity between the product concept it pursues and Yoo Tae-oh's image, which combines softness and charisma, as the reason for choosing him as a model. Yoo Tae-oh is currently showcasing his top-notch cooking skills on a variety show airing now. Cuchen explained that Yoo Tae-oh's image can create a synergy effect with Cuchen products.

Yoo Tae-oh plans to start marketing activities for Cuchen, beginning with the advertisement for Cuchen's recently launched flagship new product, the 'Cuchen 121 Rice Cooker.'

A Cuchen official said, "We judged that actor Yoo Tae-oh fits as a model for Cuchen because he possesses soft charisma, a family-oriented image, and excellent cooking skills," adding, "We plan to actively carry out marketing through actor Yoo Tae-oh going forward."

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