"'Title and Leave at Will' Shinhan Financial Group Establishes MZ Generation Autonomous Organization 'Hureondeu Committee'"

Purpose of Enhancing Creativity and Initiative Centered on the MZ Generation

Members of the Friend Committee are having a conversation.

[Asia Economy Reporter Kwangho Lee] Shinhan Financial Group announced on the 4th that it has launched the 'Who-riend Committee,' a self-governing organization composed mainly of MZ (Millennial + Generation Z) generation employees, as part of the 'RE:BOOT Shinhan' project.

The Who-riend Committee is a self-governing organization formed to secure strategic insights centered on the MZ generation, which is emerging as the main generation, and to create an environment where employees' creativity and initiative can be expressed, with MZ generation employees directly leading the effort.

The Who-riend Committee was formed through the voluntary participation of 10 employees in their 20s and 30s within the holding company, and Shinhan Financial Group guaranteed the committee's independence by granting all decision-making authority related to the committee's operations to the MZ generation employees.

At the first meeting, the members directly decided the name of the committee. All activities, including future operation methods, task discovery, and implementation, will be selected and carried out directly through autonomous meetings.

The term Who-riend is a compound of 'who' and 'friend,' referring to the characteristic of the MZ generation that can be friends with anyone. It signifies the intention to create an organizational culture where everyone can communicate freely beyond ranks and affiliations.

Shinhan Financial Group plans to analyze the achievements and improvements through the operation of the Who-riend Committee and then expand the formation of MZ generation-centered autonomous organizations to all group companies. They will initiate a reboot starting from everyday areas related to employees, such as positions and titles, dress code, and vacation approval processes.

First, the current position system was simplified to a team leader-team member structure, and titles will be freely chosen to reflect individual personalities. The dress code was also changed to allow employees to dress freely considering T.P.O. (time, place, occasion) without specifying suits or business casual. Vacation processes were simplified so that employees can approve their own leave after sharing schedules with team members without needing department head approval.

A Shinhan Financial Group official said, "Through the RE:BOOT Shinhan project, we must spread a free and innovative culture that is not bound by rigid rules and completely transform into a change-oriented organization. We plan to focus the group's capabilities to reboot as a new digital-first group different from the past."

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