One Store wins grand prize in 3 categories at 'Social i Award 2021'

[Asia Economy Reporter Eunmo Koo] One Store announced that it has achieved a triple crown by winning grand prizes in major categories at the ‘Social Eye Awards 2021,’ a social internet service evaluation award.

One Store won grand prizes in ▲Information Service YouTube category ▲Internet Service Social Media category ▲Internet Service Facebook category. One Store operates various SNS channels such as the YouTube channel ‘One Store TV,’ the brand campaign site ‘Maeunmat One Store,’ and a Facebook channel with 200,000 followers, gaining popularity with content tailored to the MZ generation, its main users.

‘One Store TV’ won the grand prize in the Information Service YouTube category. The main content of One Store TV, the web entertainment show ‘Mapketing 1 Team,’ features famous celebrities experiencing One Store marketing activities. With B-grade humor and content development aligned with YouTube grammar, each episode records over 400,000 views on average. Additionally, One Store presents content that easily introduces corporate service attributes, such as game experience videos ‘ONE Game’ from games listed on One Store, app experience videos for the digitally marginalized ‘App Sseunda App Sseo,’ and ‘Brand Movie,’ actively communicating with users through various events.

One Store’s brand campaign site ‘Maeunmat One Store’ received the grand prize in the Internet Service Social Media category. One Store connected the ‘Mapketing 1 Team’ universe with Maeunmat One Store and planned the ‘Geulkol Jota’ campaign to promote three fonts freely distributed for developers and development companies, presenting consumer participation events and viral videos. The site achieved visible results with over 30,000 font downloads and 90,000 participations in the ‘Kkol Jom Boso’ test event, totaling more than 120,000 participants.

‘One Store Facebook’ won the grand prize in the Internet Service Facebook category. Actively communicating with game and app users, One Store Facebook has achieved over 5,000 monthly interactions on average in the past year and ranked 6th in the app service category based on Bigfoot 9 standards.

Meanwhile, the One Store TV commercial released last May won the grand prize in the private service category at the ‘2021 Broadcasting Advertising Festival.’ One Store presented the ‘In a world like today, there is such a store’ ad, intuitively expressing various customer benefits of One Store against the backdrop of a traditional market. The video recorded over 2.5 million views on the One Store YouTube channel.

Hosted by the Korea Internet Professional Association and organized by the Eye Awards Committee, the Social Eye Awards select and award the most innovative and exemplary social media service cases targeting internet branding and information service channels using SNS media platforms. Based on evaluation results of 15 assessment indicators across five categories?visual, brand, content, marketing, and service?the awards announced the grand prize winners in each field and the overall grand prize this year.

This content was produced with the assistance of AI translation services.