"GS Shop Opens Public Recruitment for Customer Models to Challenge Autumn·Winter Fashion Show"
[Asia Economy Reporter Kim Yuri] GS Retail's GS Shop announced on the 3rd that it will publicly recruit general customer models to participate in this fall and winter season's fashion show.
GS Shop is looking for 10 customer models to play the role of fashion show models ahead of the online fashion show "ONTACT Live Fashion Show" scheduled for October. Customers who are finally selected as models for the "ONTACT Live Fashion Show" will participate in a "Makeover" photoshoot that transforms them from head to toe after about 4 to 5 meetings and preparation sessions. To reduce the burden on first-time customer models, the shoot will be conducted as a recorded broadcast.
Any GS Shop customer can apply. Customers selected as final models will receive a cash prize of 2 million KRW and four fitting tickets (discount coupons) that allow up to 99% off on fashion products as benefits.
Customers who want to participate in the GS Shop "ONTACT Live Fashion Show" can fill out the application form and attach a full-body photo on the event page within the GS Shop mobile application from the afternoon of the 3rd until the 23rd. The final selection will be made through a process including the first document screening, second online interview, and third offline interview.
Since last year, GS Shop has held the "ONTACT Fashion Show" to introduce major fashion brands and representative products for the fall and winter seasons. This year, themed fashion shows are being prepared and will be broadcast not only on TV home shopping but also on the mobile live broadcast "Shoppy Live" and GS Shop's official YouTube channel.
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Kim Eun-jung, Head (Executive Director) of GS Retail TV Home Shopping Division, said, "This year's 'ONTACT Live Fashion Show' is especially meaningful because customers directly participate as models," adding, "We plan to propose TPO (time, place, occasion)-appropriate coordination to customers and capture the fashion transformation process and final look, so we hope to create good memories together with GS Shop."
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