Homeplus Supports Sales of 'Gapado Chalbori'... "Almost Sold Out in One Month"

A model is introducing the Gapado Glutinous Barley product at Homeplus Gangseo branch in Deungchon-dong, Seoul on the 2nd. Homeplus strategically purchased the Gapado Glutinous Barley from Jeju, which had been struggling to find sales channels, and started selling it on June 24th. In just over a month, it has surpassed 10,000 units sold and is approaching a complete sell-out. (Photo by Homeplus)

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[Asia Economy Reporter Yuri Kim] Homeplus announced on the 2nd that it is on the verge of a "sell-out" just over a month after purchasing all of the pesticide-free barley produced on Gapado Island, Jeju, which had been struggling to find sales channels, to promote coexistence with local farms.

'Pesticide-Free Barley Rice from Gapado, Jeju Island' (2kg) began its first sales this year on June 24 during the Korea Together Sale period and surpassed 10,000 units sold in just over a month. Currently, the stock remaining in stores nationwide accounts for only about 10% of the total volume, selling faster than last year when it sold out in three months. The "two consecutive years of sell-out" is just around the corner.

In particular, Homeplus explained that among the 138 stores nationwide, 96 stores?accounting for 70%?have already sold out their stock or have only a very small amount of less than 10 items left, and only 20 stores (14%) have more than 20 items remaining in stock.

Gapado barley has been sold exclusively at Homeplus since last year as part of Homeplus’s policy to coexist with local farms. Due to the geographical conditions requiring a long boat ride from Moseulpo Port in Jeju, despite its excellent quality, Gapado barley was at risk of being entirely discarded because it lacked sales channels. Homeplus supported the barley farmers by purchasing all the barley. Homeplus learned about the situation through the National Agricultural Cooperative Federation and purchased all the barley to help the farmers and promote coexistence. As a result, farmers have been able to focus solely on barley cultivation without worrying about sales channels.

The Gapado barley introduced through Homeplus was delivered to consumers nationwide and sold out within three months. This year, Homeplus purchased 140 tons?double the amount from the previous year?and started sales on June 24 during the Together Sale period, aiming to achieve the "two consecutive years of sell-out legend." This effort goes beyond simple discount events, embodying the meaning of "togetherness" by actively supporting domestic fresh farms struggling with consumption downturns and securing sales channels.

So far, Homeplus has played a vital role as a bridge between farms and customers to promote coexistence with domestic fresh farms such as "Jeju bananas" and "Gijang seaweed and kelp." Homeplus has selected farms with good quality products but difficulties in securing sales channels and promotion, helping them secure sales channels and increase sales to enhance their competitiveness.

Lee Yong-woo, a buyer for the Dry Goods Team at Homeplus, said, "Through Homeplus’s coexistence activities, Gapado farmers have been able to focus solely on barley cultivation, and Homeplus has received good reviews by offering quality barley at reasonable prices to customers. We will continue to develop good production areas and strive to help farmers secure sales channels."

This content was produced with the assistance of AI translation services.