Dong-A Otsuka, 30th Anniversary Promotion for Demisoda Launch

[Asia Economy Reporter Lim Hye-sun] Dong-A Otsuka announced on the 2nd that it will hold the ‘Demi’s Sodas Shoot!’ promotion in collaboration with Lee Dong-geon, the artist of the popular Naver webtoon ‘Yumi’s Cells,’ to celebrate the 30th anniversary of its low-carbonated fruit juice beverage, Demisoda.

This promotion was planned to strengthen communication between Demisoda, which was launched in 1991 and is celebrating its 30th anniversary this year, and MZ generation (Millennials + Generation Z) consumers.

‘Yumi’s Cells’ is a popular webtoon that depicts the daily life and romance of an ordinary office worker, Yumi, from the perspective of the cells in her head, and has surpassed a total accumulated view count of 3.2 billion.

Demisoda will introduce six ‘Demi’s Sodas’ characters?Apple, Green Grape, Orange, Lemon, Peach, and Grapefruit?featuring the webtoon’s art style, and plans to release goods, webtoons, and MBTI tests reflecting MZ generation trends.

First, through the ‘Demisoda 30th Anniversary Purchase Verification Event,’ consumers who purchase the product will receive ‘Demi’s Sodas’ goods as gifts.

The Demisoda purchase verification event will run until October 24, and participation involves sending a purchase receipt and product photo to the Demisoda KakaoTalk channel chatroom.

This event, held over four rounds, will give away ‘Demi’s Sodas’ goods as prizes through a draw for each round: silicone straw sets (2,000 people), tumblers (500 people), lunchbox sets (300 people), and cooler bags with deco stickers (200 people).

Consumers who participate in all rounds will receive a special prize of the Durango Lodge16 Starter Set (3 people).

The ‘Demi’s Sodas’ goods given as prizes, such as silicone straws and tumblers, were produced reflecting the MZ generation trend of eco-friendly consumption through the use of reusable products.

This content was produced with the assistance of AI translation services.