Fila Celebrates 110th Anniversary with Launch of 'Buzzard 2000 Tier Zero'

FILA 'Heritage Shoes' Part 6, July's shoe 'Buzzard 2000 Tier Zero'. (Photo by FILA)

[Asia Economy Reporter Seungjin Lee] FILA announced on the 30th that it will release a limited quantity of the 'Buzzard 2000 Tier Zero' as the 6th installment of the 110th anniversary 'Heritage Shoes' series. The 'Heritage Shoes Series' is an annual project that selects one model each month since February, releasing 110 pairs each time, featuring shoes that embody FILA's history, which began in Biella, Italy in 1911 and celebrates its 110th year this year.

The 'Buzzard 2000 Tier Zero' faithfully reproduces the appearance of FILA's representative running shoe 'Buzzard,' first released in 2000. The 'Buzzard,' born in 2000, was a flagship running shoe developed with a focus on safety.

Like all previous models in the Heritage Shoes series, the Buzzard 2000 Tier Zero uses premium Italian leather throughout the product and applies a unique serial number to enhance its collectible value.

The FILA Heritage Shoes July edition, 'Buzzard 2000 Tier Zero,' will be sold in a limited quantity of 110 pairs starting at 11 a.m. today through the official FILA online store and FILA Naver Smart Store.

A FILA representative stated, "This annual project, which has been ongoing to communicate with more people through our unique story spanning 110 years, has now reached its midpoint. We sincerely thank the consumers who have shown interest and support, and this month, we hope everyone can experience FILA's unique running heritage sentiment through the 'Buzzard 2000 Tier Zero.'"

This content was produced with the assistance of AI translation services.