50% of New Stock Investors Are MZ Generation... "High Proportion of Samsung Electronics and Apple"

Shin Geum Investment, Analysis of 400,000 Investors with Non-face-to-face Account Openings

[Asia Economy Reporter Minji Lee] In the first half of this year, the stocks most sought after by the MZ generation (ages 20-30) in domestic and international stock markets were Samsung Electronics, Apple, and Kakao.

According to data analyzed by Shinhan Financial Investment on June 29, which examined 400,000 investors who opened accounts non-face-to-face in the first half of this year, more than half were from the MZ generation. Those in their 20s accounted for 33%, the largest share, followed by those in their 30s at 27%. Investors in their 40s made up 22%, and those in their 50s accounted for 14%. The gender ratio of all investors was evenly split at 50% male and 50% female, and over 96% of stock trading was conducted through the ‘Shinhan Alpha’ mobile channel.

Among new investors, 16% invested in overseas stocks. For investors in their 20s, the proportion investing in overseas stocks was 21%, and for those in their 30s, it was 18%, indicating that 20% of MZ generation stock investors traded overseas stocks. Investors in their 40s accounted for 12%, while those in their 50s (7%), 60s (5.3%), and 70 and older (5.6%) showed single-digit investment proportions.

Looking at the main investment stocks of MZ generation investors, 37% traded Samsung Electronics at least once, the highest proportion, followed by Apple (16%), Kakao (14%), Isak Engineering (11%), Korean Air (8.6%), Interpark (7.6%), and Daewoo Construction (7.4%).

The average assets of non-face-to-face investors were 4.52 million KRW, with the average amount of stock assets being 3.54 million KRW, accounting for 78% of total assets. For the MZ generation, the average assets were 2.62 million KRW, of which 2.11 million KRW, or 81%, were invested in stocks.

Meanwhile, the number of customers opening non-face-to-face accounts at Shinhan Financial Investment increased by 168% compared to the first half of the previous year. Regarding this, the company stated, “As the number of customers starting new investments through non-face-to-face channels increases, we will provide various information tailored to customers’ investment tendencies online,” adding, “We are preparing services where AI understands customers’ investment tendencies and provides investment information, such as a big data-based AI investment assistant.”

This content was produced with the assistance of AI translation services.