Homeplus Launches 'Signature Hanchon Doganitang' Made with Hongseong Hanwoo Beef

On the 28th, a model is showcasing 'Homeplus Signature Hanchon Doganitang' at Homeplus Gangseo Branch in Deungchon-dong, Seoul. (Photo by Homeplus)

'Hanchon Seolleongtang' Iyeon F&C and Hongseong County Sign Agreement
Securing Distribution Channels and Quality Korean Beef Supply for Mutual Growth
Launched as Premium PB 'Homeplus Signature'

[Asia Economy Reporter Yuri Kim] Homeplus announced on the 28th that it will collaborate with Iyeon F&C, the operator of the 'Hanchon Seolleongtang' brand, to launch 'Homeplus Signature Hanchon Doganitang'.

This product is characterized by being made exclusively with high-quality Hongseong Korean beef, following Iyeon F&C's signing of a 'Business Agreement for Diversification of Hongseong Korean Beef Products' with Hongseong County, Chungnam, in May. Through this, Hongseong County has secured stable distribution channels for local Korean beef farmers and butchers, while Homeplus and Iyeon F&C can provide high-quality Hongseong Korean beef at reasonable prices.

Homeplus introduced this product under its premium private brand (PB) 'Homeplus Signature', emphasizing that it is made based on a quality-first principle.

According to Hongseong County Office, as of 2020, there are approximately 1,900 contracted Korean beef farms in Hongseong, Chungnam, with an annual slaughter volume of about 13,000 heads and a breeding stock of about 60,000 heads. The dogani (tendon attached to the shank meat of cattle) used in 'Homeplus Signature Hanchon Doganitang' is produced in quantities of about 2kg per head of cattle. Thanks to the business agreement with Hongseong County, Homeplus and Iyeon F&C can reliably source this from contracted local farms.

Homeplus stated, "Unlike doganitang made with imported beef, this product uses dogani with attached meat," adding, "Compared to imported meat, the freezing period is shorter, resulting in a deep and rich broth, tender dogani, and the flavor of the meat attached to the dogani."

In addition to 'Homeplus Signature Hanchon Doganitang', Homeplus and Iyeon F&C offer 17 types of Homeplus Signature ready meals, including 'Homeplus Signature Beef Yanggomtang', 'Homeplus Signature Brisket Boiled Seolleongtang', and 'Homeplus Signature Beef Hangover Soup'.

'Homeplus Signature Hanchon Doganitang' is available nationwide at Homeplus stores and online, priced at 8,990 KRW per pack.

This content was produced with the assistance of AI translation services.