Harim's 'Animal Welfare IFF Cube Chicken Breast' Sales Triple in the First Half of This Year

Harim Animal Welfare IFF Cube Chicken Breast 3 Types. (Photo by Harim)

[Asia Economy Reporter Seungjin Lee] Harim, a comprehensive food company, announced on the 27th that its ‘Animal Welfare IFF Cube Chicken Breast’ has surpassed cumulative sales of 840,000 units in just one and a half years since its launch through Market Kurly in January last year.

The ‘Animal Welfare IFF Cube Chicken Breast’ features fresh meat quality and moist texture by applying the IFF technique, which individually quick-freezes animal welfare-certified chicken at below -35℃ for 40 minutes. The product is lightly seasoned after cutting the breast meat into bite-sized pieces, making it ready to enjoy immediately after cooking, which has received great consumer response.

With increased consumer interest in easy-to-cook meals at home due to COVID-19, reviews praising it as an excellent side dish for rice as well as a great snack with alcohol without calorie concerns have continued, driving sales growth. In the first half of this year alone, 427,000 units were sold, recording more than triple the sales compared to the same period last year.

A Harim marketing team official said, “Breaking the stereotype that chicken breast is dry, it can be enjoyed moist and delicious simply by grilling in a pan or cooking in an air fryer. Consumers also praise its convenience for easy use in salads, curry, and more, which has steadily increased sales. We will continue to strive to introduce products that meet consumer needs with great taste and convenience.”

This content was produced with the assistance of AI translation services.