"Vegan Snacks for Home Drinking" CU Launches 'DJ&A Veggie Crisp'

Popularity of Agricultural Product Snacks Rises Alongside Home Drinking Trend
Proportion of Agricultural Product Snacks in Dried Snacks Jumps to 25%
DJ&A Launches Leading Vegan Snack in the Industry
Low-Temperature Processing Preserves Nutrition and Texture... Also Obtained Halal Certification

[Asia Economy Reporter Kim Yuri] CU announced on the 26th that it expects the demand for 'agricultural product snacks' to continuously increase as vegan diets and light home drinking culture spread, launching the famous Australian natural vegan snack 'DJ&A Veggie Crisp Original' (90g, 6,900 KRW).

'DJ&A Veggie Crisp Original' is a premium vegetable chip made by applying low-temperature processing to various vegetables such as sweet potato, mushroom, and broccoli, preserving the crispy texture and original nutrition of the ingredients.

This product is 'gluten-free' and 'cholesterol zero,' making it less burdensome than regular potato chips, and it contains no animal-derived ingredients or chemical additives. The manufacturing process is transparent enough to have obtained halal certification, allowing not only vegetarians but also people of all religions to enjoy it deliciously. Its mild taste and aroma pair well with wine, craft beer, and more. CU plans to launch other popular 'DJ&A' products, such as mushroom chips and wedge potato chips, on the 8th of next month.

Meanwhile, as a light drinking culture with one can of beer or one glass of wine spreads, consumers are increasingly setting their tables with vegan snacks that can be enjoyed lightly instead of greasy meat snacks like chicken and jokbal (pig’s trotters). According to CU, sales of agricultural product snacks such as seasoned almonds, roasted chestnuts, and peanuts have jumped 62.7% compared to the same period last year (July 1?23). This growth rate is 49 percentage points higher than the 13.2% increase in sales of meat-processed snacks, including jokbal and head meat.

In the dried snack category, which includes steady sellers like squid and beef jerky, the sales proportion of agricultural product snacks has expanded by about 6 percentage points to 25.6% in half a year. CU’s vegan trend-aligned product, 'Delicious Guys Vegan Jerky 2 Types (Original, Hot Spicy),' launched in April using plant-based meat as a healthy snack, has seen sales increase by 22.9% this month compared to its launch month (April) due to word of mouth.

Park Hyunseung, MD of the Processed Food Team at BGF Retail, said, "As the COVID-19 pandemic prolonged, a healthy and light home drinking trend has taken root, so we launched vegan snacks that are easy and burden-free to enjoy. CU will continue to offer products reflecting vegan, halal, and gluten-free options by category to respect the diverse tastes and dietary preferences of our customers."

This content was produced with the assistance of AI translation services.