Baek Ji-a, Former Ambassador to Geneva, Appointed as Seoul's New International Relations Ambassador

Baek Ji-a, Newly Appointed International Relations Ambassador of Seoul City

[Asia Economy Reporter Lim Cheol-young] The Seoul Metropolitan Government announced that it has appointed Baek Ji-a (58), former Ambassador to Geneva, as the 20th International Relations Ambassador as of the 23rd.

Ambassador Baek will serve as Seoul's International Relations Ambassador, providing advice on all aspects of Seoul's international exchanges, including exchanges with overseas cities, hosting international conferences, and attracting international organizations, based on her extensive insight, experience, and expertise in the field of diplomacy. She will also contribute to enhancing Seoul's international stature by sharing Seoul's excellent policies on smart cities, transportation, and climate change response with the world.

Ambassador Baek is regarded as an international relations expert well-versed in diplomacy and security, having accumulated 36 years of diverse experience. She graduated from Seoul National University with a degree in Diplomacy, joined the Ministry of Foreign Affairs in 1985, and has held positions such as Director-General of the International Organizations Bureau, Deputy Permanent Representative to the United Nations (UN), Ambassador for International Security, Director of Planning and Coordination, Director of the Institute of Foreign Affairs and National Security at the Korea National Diplomatic Academy, and Ambassador to Geneva.

In particular, as Ambassador to Geneva, she actively represented South Korea at numerous international organizations based in Geneva, including the UN Human Rights Council, the World Trade Organization (WTO), and the World Health Organization (WHO). She also served as Chair of the Government Group of the International Labour Organization (ILO), working to promote national interests and activate international cooperation.

Ambassador Baek expressed her thoughts, saying, “I will fulfill my role as International Relations Ambassador to expand Seoul’s international exchanges and cooperation.”

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