FSN-Adqua Interactive Wins Triple Crown at the 2021 Korea Digital Ad Awards

[Asia Economy Reporter Jang Hyowon] Adqua Interactive (hereinafter Adqua), a subsidiary of Future Stream Networks (hereinafter FSN), a comprehensive digital marketing specialist company, achieved a triple crown by winning the Grand Prize in the public sector as well as additional Excellence Awards in the public sector and social media categories at the ‘2021 Korea Digital AD Awards.’

Adqua Interactive's triple award-winning works at the '2021 Korea Digital AD Awards.' ▲Grand Prize in the Public Sector: 'Ministry of Culture, Sports and Tourism - One Sheet Playground' (center), ▲Excellence Award in the Public Sector: 'Ministry of Health and Welfare - Let's Keep Social Distance Together' (left), ▲Excellence Award in Social Media: 'Beiersdorf Korea - Nivea Lip Care My No Edition' campaign (right).

The ‘Korea Digital AD Awards,’ which announced the winners online on the 22nd, was planned and held for the first time this year by the Korea Digital Advertising Association to improve public awareness of the excellence of digital advertising.

At this awards ceremony, Adqua was recognized for leading new cultural and sports trends with the Ministry of Culture, Sports and Tourism’s ‘Han Jang Undongjang’ campaign, which introduced a one-person cultural and sports space in line with the untact era, winning the Grand Prize in the public sector category.

In addition, Adqua won the Excellence Award in the public sector category for the Ministry of Health and Welfare’s ‘Uri Hamkke Geori Dugi’ (Let’s Keep Distance Together) campaign, which induced voluntary social distancing participation through behavioral changes of citizens at highly populated bus stops, and also received the Excellence Award in the social media category for the Beiersdorf Korea ‘Nivea Lip Care My N.O. Edition’ campaign, which successfully communicated the brand story to the MZ generation through artist Song Minho and his other character, Nivea’s new marketer Shin Myunghan.

Adqua stated that the Ministry of Health and Welfare’s ‘Uri Hamkke Geori Dugi’ campaign, which won the Excellence Award this time, also won the Excellence Award in the creative category at the ‘2020 Korea Online Advertising Awards,’ and the Beiersdorf Korea ‘Nivea Lip Care My N.O. Edition’ campaign was a finalist in the influencer category at the ‘2021 Effie Awards Korea,’ continuing a series of achievements.

Jung Geonyoung, co-CEO of Adqua, said, “It is an honor that campaigns aimed at moving the ‘era’ of COVID-19 and the ‘generation’ of MZ have all received major awards,” and added, “Like the ‘Han Jang Undongjang’ campaign that won the grand prize, we will continue to introduce new campaigns that lead people’s participation and actions.”

This content was produced with the assistance of AI translation services.