LG Electronics Accelerates 'Digital Transformation' with New CDO Organization Established

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[Asia Economy Reporter Jeong Hyunjin] Major affiliates of LG Group are consecutively establishing Chief Digital Officer (CDO) organizations, accelerating the 'Digital Transformation (DX)' promoted by LG Chairman Koo Kwang-mo.

According to the industry on the 22nd, LG Electronics established a CDO organization earlier this month. The CDO organization oversees customer data analysis related to products and services. Departments that previously handled artificial intelligence (AI) and big data under the Chief Technology Officer (CTO) organization will also be assigned to the CDO.

The inaugural CDO is Executive Director Lee Samsu, who previously served as the head of LG Science Park. Executive Director Lee is regarded as a key figure leading digital transformation at the group level, having served as the digital transformation executive at LG Science Park.

In addition to LG Electronics, major affiliates of LG Group are consecutively establishing CDO organizations. Earlier, LG Household & Health Care established a CDO organization at the end of last year, and LG Uplus created the same organization earlier this month.

Since becoming the head of the group in 2018, Chairman Koo has continuously emphasized DX. In his New Year's address this year, he stated, "Technologies such as AI and big data will certainly be of great help in realizing 'LG's unique customer value.'"

This content was produced with the assistance of AI translation services.