'Baemin Hyundai Card' Surpasses 100,000 Copies... "'Hurai' Design Popular"

Limited Edition Goods Event to Celebrate Surpassing 100,000 Copies

[Asia Economy Reporter Ki Ha-young] 'Baemin Hyundai Card,' the first private label credit card (PLCC) in South Korea linked to a delivery application, surpassed 100,000 issued cards just eight months after its launch in November last year.

Hyundai Card and Woowa Brothers announced on the 22nd that they would reveal the card usage characteristics of members to celebrate the milestone of issuing 100,000 Baemin Hyundai Cards.

The average monthly Baemin usage frequency of Baemin Hyundai Card members was 9.2 times, which is double that of general Hyundai Card members (4.1 times). Reflecting this, 70% of Baemin Hyundai Card members were found to be Baemin VIP members. Baemin selects customers who order more than five times a month as Baemin VIPs and provides various benefits such as a monthly coupon book.

Among the eight card designs, the 'Fry' design, inspired by fried eggs, recorded the highest issuance volume. Thirty-five percent of all members chose this design. The 'Jalsaengkim' design, which captures the texture of kimchi well, accounted for 20%, followed by the 'Sungri' design, which places Baemin's representative character 'Dokgo Baedal' in the center of the card, at 16%.

By age group, those in their 20s (31%) and 30s (36%) accounted for 67%, more than half of all issued members, while those in their 40s made up 28%, and those aged 50 and above accounted for 5%. By gender, males accounted for 42% and females 58%, with a higher proportion of female members.

To commemorate the issuance of 100,000 Baemin Hyundai Cards, a limited edition goods event will also be held. Hyundai Card and Woowa Brothers selected a card game set as the limited edition item, considering the spread of COVID-19 and adhering to social distancing so that members can safely enjoy it at home.

This card game set, designed directly by Woowa Brothers, features Baemin characters enjoying various foods, crafted by hand from wooden pieces and used for the king, queen, jack, and joker cards. The back of the cards uses the 'Fry' design, which has the highest issuance volume among the eight Baemin Hyundai Card designs, and the 'Group Welcome' design featuring Baemin characters.

The card game set will be given to 3,000 members selected by lottery among those who make their first payment with the Baemin Hyundai Card by the 28th. Hyundai Card and Woowa Brothers plan to hold additional events such as coupon pack giveaways in the future.

This content was produced with the assistance of AI translation services.