Lotte Chilsung Launches 'Cheolseong Cider Grape'

[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage is launching a new product, ‘Chilsung Cider Grape,’ which contains grapes.

‘Chilsung Cider Grape’ is a fruit juice carbonated drink released following last year’s new flavors ‘Chilsung Cider Peach’ and ‘Cheonggul’ introduced to commemorate the 70th anniversary of ‘Chilsung Cider.’

To introduce a new flavored fruit juice cider, the company selected grapes based on consumer survey results conducted prior to product development, as grapes had a high preference.

‘Chilsung Cider Grape’ applies the same carbonation level as the original product using domestically grown grape juice. To convey Chilsung Cider’s clear and pure brand identity, the contents are also presented transparently.

The packaging uses the same green background and logo design as existing products, with a grape image added to make the product’s characteristics easily recognizable at a glance. It is a 500mL PET bottle product.

This content was produced with the assistance of AI translation services.