Wemakeprice Supports Small and Medium Fashion Malls... "Industry's Lowest 2.9% Commission"

'Fashion Soho Mall Growth Program' Launched
Dedicated MD One-on-One Management... Participation in Special Exhibitions

[Asia Economy Reporter Kim Bo-kyung] Wemakeprice announced on the 21st that it will support small and medium-sized fashion partners to establish themselves in the online market through the 'Soho Mall Growth Program.'

The Soho Mall Growth Program includes various measures to increase sales, such as ▲ the industry's lowest commission policy ▲ one-on-one dedicated merchandise planners (MD) support ▲ provision of independent stores ▲ exposure in fashion special exhibitions.

All Soho Mall partners who join first will be subject to a flat commission rate of 2.9%. A Wemakeprice official stated, "This commission rate, including PG fees, is the lowest even compared to fashion platforms." According to the 'Online Fashion Platform Tenant Survey' conducted by the Korea Federation of SMEs in April, the sales commission for tenants on the four major fashion platforms is 26.7%.

Each Soho Mall is managed one-on-one by a fashion category MD. The assigned MD plans attractive products together with users and shares know-how to increase sales, from composing detailed product pages to marketing and after-sales management.

An independent store that can utilize individual brand names and logos is also provided. Within the Wemakeprice platform, a shop-in-shop page for each Soho brand is created, allowing autonomous store operation like a self-owned mall. No additional fees are charged for operating the independent store.

Support is also provided for participation in promotions to expose Soho brands to many users. Currently, Wemakeprice runs various promotions such as the monthly fashion special event 'Fashion Beauty Week' and individual brand exclusive exhibitions 'W Brand Day.' Opportunities for Soho Mall partners to participate in promotions are expanded, and all processes are supported by dedicated MDs.

A Wemakeprice official said, "As many individual shopping malls have recently emerged, competition to establish themselves in the market is fierce," adding, "We will actively support various solutions so that more fashion partners can succeed based on the competitiveness of the Wemakeprice platform."

This content was produced with the assistance of AI translation services.