Daesang Secures Exclusive Distribution of Planters, the No.1 Nut Brand in the U.S.

[Asia Economy Reporter Seungjin Lee] Daesang announced on the 21st that it has signed an exclusive sales and distribution contract in South Korea with the global nut brand Planters and has started sales.

Planters is the number one nut brand in the United States with over 100 years of tradition, mainly handling products such as peanuts and snacks. It is also known for having the world's second oldest mascot, "Mr. Peanut." Daesang signed an exclusive license contract by product category with Planters and will exclusively supply Planters products in the domestic market.

Daesang will introduce six types of Planters' representative product, "Planters Peanuts," to the domestic market. Planters Peanuts are Planters' flagship product, made from 100% U.S.-grown peanuts roasted with Planters' unique roasting technology to achieve a crispy texture and savory taste. The products introduced by Daesang include six types: "Honey Roasted," "Dry Roasted," "Honey Nut," "Salted·Honey Bundle," and "Variety Pack."

A Daesang official said, "We have introduced Planters, a globally loved nut brand, so that domestic consumers can enjoy the products more closely," adding, "Through Planters, we plan to offer new trends and tastes to domestic consumers."

This content was produced with the assistance of AI translation services.