Engaged Couples Prefer Large Size and Comfortable Beds

Ace Bed, Analysis of Purchase Trends Among Wedding Members Joined in the First Half of the Year

Ace Bed, Popular Beds Purchased Through Wedding Members in the First Half of the Year.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jong-hwa] Prospective couples preparing for their wedding are showing a strong preference for large-sized and comfortable beds.

According to an analysis of the 'Wedding Members' status and newlywed couples' bed purchasing trends in the first half of this year by Ace Bed, 6 out of 10 couples (61%) who purchased products through Ace Members preferred king-size beds and beds with a 'hotel-style interior' that provide a hotel-like atmosphere and comfort.

Ace Wedding Members is a customized membership program operated by Ace Bed for prospective couples preparing their wedding, allowing them to experience a higher level of sleep culture. According to Ace Bed's analysis, among the total 5,580 Ace Wedding Members who joined from January to June this year, about 90%, or 9 out of 10 couples, used membership benefits to actually purchase products.

Based on sales data, looking at newlywed bed purchasing trends, 6 out of 10 couples (61%) who purchased products through Wedding Members in 2021 bought king-size mattresses. The preference for large-sized beds appears to have steadily continued this year as well, following last year.

Additionally, there was a high preference for practical and hotel-style interior beds that provide a hotel-like atmosphere and comfort. This is interpreted as a trend following the prolonged COVID-19 pandemic, where people have become accustomed to staying at home, enjoying a 'home-cation' trend as if they were on vacation at a hotel even while at home.

In fact, the number of newlywed couples decorating their newlywed spaces with hotel-style bedroom frames and large-sized beds to create a comfortable and cozy hotel-like atmosphere is significantly increasing.

The most purchased frame by prospective newlyweds is Ace Bed's 'BMA-1147' model, reminiscent of a hotel suite room. Known as the national frame, the BMA-1147 features a modern design with panels and nightstands that can be arranged on either or both sides of the bed according to the consumer's choice. It offers both the comfort and practicality of feeling as if one is in a hotel, making it highly preferred by newlywed couples.

Other hotel-style interior beds such as the 'BMA-1148' and 'LANOTTE' models also received positive responses. As time spent in bed increases, practical products like 'BRA1439' and 'LUNATO III', which allow users to lean against the headboard or have storage space, have also gained popularity.

For mattresses, the 'HYBRIDTECH line', which provides comfortable sleep when couples lie down together, was the most chosen. This product applies the world-patented Hybrid Z spring, which prevents external deformation and distributes weight, offering a level of comfort on a different dimension.

Jeon Myung-joo, Head of Sales at Ace Bed, said, "As time spent at home gradually increases, more newlywed couples are enjoying hotel-like comfortable rest in their bedrooms to recharge and refresh their daily lives," adding, "Since a bed used by a couple can have each person's sleep habits affect the other's sleep patterns, it is especially important to lie down and experience the bed firsthand."

This content was produced with the assistance of AI translation services.