Hyundai Motor Partners with German Vitra Design Museum... First Exhibition to Open Next Month

Hyundai Motor Company announced on the 20th that it has signed a partnership with the Vitra Design Museum in Weil am Rhein, Germany, to collaborate on research related to future technologies and mobility sustainability through 2025. Next month, Hyundai Motor Company and the Vitra Design Museum plan to hold their first exhibition titled Hello 'Robot, Humans and Machines, and Design' at Hyundai Motorstudio Busan.

Photo by Hyundai Motor Company

[Asia Economy Reporter Ki-min Lee] Hyundai Motor Company is partnering with a world-renowned design museum in Germany to explore the positive impact that design innovation can bring to everyday life.

On the 20th, Hyundai announced that it has signed a partnership with the Vitra Design Museum in Weil am Rhein, Germany, to jointly research topics such as future technology and mobility sustainability through 2023.

Established in Germany in 1989, the Vitra Design Museum is regarded as one of the world’s top design museums. Recently, it has been addressing modern and experimental themes including the relationship between architecture, art, everyday culture and design, as well as future technology, mobility, and sustainability.

Through this partnership, Hyundai plans to present a total of five exhibitions at its global Hyundai Motor Studios. The first exhibition, titled "Hello Robot, Humans, Machines, and Design," will be held next month at Hyundai Motor Studio Busan.

Hyundai explained that the upcoming exhibition will showcase how robots are entering human daily life and how their roles change as their designs evolve. The second exhibition, also titled "Hello Robot, Humans, Machines, and Design," is scheduled to take place at Hyundai Motor Studio Beijing at the end of the year.

Hyundai plans to announce additional exhibition schedules in collaboration with the Vitra Design Museum as they are finalized.

During the partnership period, the Vitra Design Museum will maintain an exclusive collaboration with Hyundai among global automotive brands, and domestic exhibitions will utilize Hyundai Motor Studios.

Thomas Schmeier, Vice President and Head of Customer Experience at Hyundai Motor Company, emphasized, "Through the partnership with the Vitra Design Museum, we will demonstrate how innovative design enhances the positive influence of technology encountered in everyday life and present the future mobility direction that Hyundai pursues to global customers."

Matteo Kries, Director of the Vitra Design Museum, also expressed expectations, stating, "Collaboration with Hyundai will broaden understanding of the importance of design as a means to address global issues such as sustainability, digitalization, and diversity."

Meanwhile, Hyundai has established long-term partnerships with global museums such as the National Museum of Modern and Contemporary Art, Korea, Tate Modern in the UK, and the Los Angeles County Museum of Art in the US, carrying out various art projects and actively engaging in discussions on diverse issues faced by modern society.

This content was produced with the assistance of AI translation services.