Lotte ON, 0% Sales Commission Promotion... 125% Increase in Number of Sellers

Lotte ON New Seller Entry Promotion.

[Asia Economy Reporter Lim Chun-han] Lotte ON is seeing an increase in the number of sellers due to the effect of its 0% sales commission promotion for three months after store entry, which has been ongoing since May.

According to Lotte ON on the 20th, the average daily number of new sellers joining from May to July increased by 125.1% compared to usual, and as of the end of June, the total number of sellers on Lotte ON rose by 57% compared to the beginning of the year.

Lotte ON is also paying attention to the exposure of products from new sellers. To help new sellers’ product exposure, a dedicated space has been set up in the ‘Time Deal’ store, and monthly special exhibitions for new sellers are being operated. ‘Advertising money’ that can be used when running ads on Lotte ON is also being supported.

New sellers are actively registering and selling products as well. As of the end of June, the number of sellers who registered products on Lotte ON increased by 21.6% compared to April before the promotion started, and the number of sellers who generated sales also increased by 14.5%.

New sellers achieving sales of over 10 million KRW have also appeared. ‘Imat-e Banana,’ which sells seafood, had daily sales of less than 200,000 KRW in May but reached 10 million KRW in sales within a month. ‘Jeonggyeoun Nongsan,’ which sells fruit, also recorded daily sales of 12 million KRW in July after conducting Time Deals and additional events following its new entry.

A Lotte ON official said, “We are running a 0% sales commission entry promotion to recruit competitive new sellers,” adding, “We are preparing and operating various measures to help new sellers settle in on Lotte ON.”

This content was produced with the assistance of AI translation services.