"Premium Home Appliances Instead of Honeymoon"... Shinsegae Department Store Sees Surge in Sales Among 20s and 30s Generations

Overview of the Samsung Electronics store on the 7th floor of Shinsegae Department Store Main Branch.

[Asia Economy Reporter Lim Chun-han] Since the spread of COVID-19, the number of people in their 20s and 30s purchasing premium home appliances instead of going on honeymoon trips abroad has increased.

Shinsegae Department Store announced on the 20th that sales of home appliances to customers in their 20s and 30s grew by 50% from 2019 during the period from January to June this year.

The Shinsegae Department Store main branch doubled the floor space of Samsung Electronics and LG Electronics stores compared to before and increased the number of products by about 20%. Additionally, the Swedish eco-friendly dehumidifier brand ‘Woos’ will be showcased first at a pop-up space on the 9th floor of the Gangnam branch until the 22nd and will be sold simultaneously on SSG.com.

A Shinsegae Department Store official said, “There has been increased demand from prospective newlyweds seeking premium products as home appliances for their new homes,” adding, “We will continue to strive to discover content that fits customers’ differentiated lifestyles.”

This content was produced with the assistance of AI translation services.