Promotion, Business Matching... KOCCA Segments Content Export Support
Recruitment of Companies for Export Support Comprehensive Package Program
The Korea Creative Content Agency announced on the 19th that it is recruiting companies to participate in a comprehensive content export support package program until the 29th. This is a step-by-step support program that encourages content companies to expand overseas, including export capability diagnosis, local promotions, and business matching with local buyers. The program is divided into ▲ Advanced consulting for enhancing content companies' export capabilities ▲ Promotion using global online platforms ▲ On: Hallyu Festival online export consultation.
Companies selected for the advanced consulting to enhance export capabilities will receive consulting on target markets, business models, and product/service localization strategies to establish detailed overseas expansion strategies. An official stated, "The support scale has expanded from twenty-four companies last year to about thirty this year," adding, "We also plan to support ESG (Environmental, Social, and Governance) strategies."
The promotion using global online platforms provides distribution and publicity support utilizing major online platforms. It helps approximately sixty content companies develop overseas sales channels. The official said, "We plan to provide tailored promotions such as games targeting North America, broadcasting, web content, and animation targeting Southeast Asia, webtoons targeting Japan and Europe (Spanish-speaking regions), and consumer goods utilizing content intellectual property (IP) targeting Southeast Asia."
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The On: Hallyu Festival online export consultation is an event where seventy-nine domestic companies and 137 overseas buyers participated last year, achieving export results of 1.3 million USD. Participating companies this year will also receive support such as video consultation rooms, interpretation, buyer information, and online exhibition halls. An official stated, "Specialized support for entry into China is being prepared, including live commerce programs utilizing the China International Import Expo and Chinese influencers (Wanghong)." For more details and application methods, please refer to the KOCCA website.
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