Shinsegae Myeon Wins Grand Prize in Social i-Award Brand Shopping Instagram Category

[Asia Economy Reporter Yuri Kim] Shinsegae Duty Free announced on the 19th that it is the only company in the duty-free industry to win the 'Social i-Award 2021 Brand Shopping Instagram Category Grand Prize' through social media marketing utilizing the Joseon Dynasty merchant Sim Satgat.

Shinsegae Duty Free set the speaker of its official Instagram as a virtual character called 'SNS Manager Sim Satgat from Joseon,' creating an interactive communication structure. Through the use of Joseon-era speech patterns and Oriental-style illustrations, the Instagram account was transformed into one with Shinsegae Duty Free's unique personality and characteristics.

With Shinsegae Duty Free's distinctive worldview, detailed storytelling, and differentiated content featuring Sim Satgat's serious yet humorous conversational style, the account received great responses and many comments from followers.

Shinsegae Duty Free explained that it received the grand prize, the highest award in the brand shopping Instagram category, because the content goes beyond promoting tenant brands to become content that the speaker and followers can enjoy together within Shinsegae Duty Free's worldview, creating a space for sharing tastes rather than one-way information delivery.

A Shinsegae Duty Free official said, "We plan to continue unfolding the narrative in detail so that customers can immerse themselves more deeply into Shinsegae Duty Free's worldview. As the era of non-face-to-face communication has opened sooner than expected, Shinsegae Duty Free will cultivate its official SNS channels as spaces for communication leading trends."

Meanwhile, the Social i-Award is a social media and internet sector award hosted by the Korea Internet Professionals Association under the Ministry of Science and ICT and organized by the i-Awards Committee. A panel of about 4,000 internet experts selects and awards outstanding cases of services utilizing social media platforms.

This content was produced with the assistance of AI translation services.